‘Former & Wasted Talent to Merge!’ is a newsprint, printed to coincide with the clothing collection and collaboration between brands Former and Wasted Talent. Studio Thomas Hatton was commissioned to art direct and design the newsprint. The newsprint (printed in an edition of 10,000) was distributed worldwide to create a campaign, with the aim of the newspapers being shot at globally recognised venues and places in different locations worldwide, from the likes of Madrid city center to the beaches of Senegal to the Sydney Opera House.


Art Direction
Editorial Design


Jason Payne
Yentl Touboul