Wasted Talent is a lifestyle brand, magazine, production house, retail store and more—focusing on youth culture, skateboarding, surfing, art and music. Wasted Talent approached us with a brief to refresh their brand identity—to create a new visual look and feel that would elevate the brand to feel more premium—without stripping the brand of its core essence. Creating the new identity involved designing and providing the brand with a new logotype, monogram, typefaces, colour scheme, re-design of their biannual print publication, art direction for a new website and design guidelines for their in-house team to use across social and digital media platforms. Finally, this coincided with the brand releasing their debut clothing collection ‘La Première’, in which graphics were produced, to be used across the clothing collection.


Wasted Talent

Further Reading

Wasted Talent Website
Wasted Talent Instagram


Brand Identity
Creative Direction


Website Studio Boskant